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Lamborghini Now Uses Salesforce Blockchain to Certify Heritage Cars

Italian luxury sports car brand Lamborghini is using Salesforce Blockchain to authenticate heritage Lamborghini cars. Salesforce, a major global customer relationship management firm, announced on Nov. 19 that Lamborghini can now trace, certify and authenticate heritage cars faster and more securely using its blockchain platform. Launched in May 2019, Salesforce’s Hyperledger-based blockchain platform will now be implemented to create a trusted network between multiple participants for certification checks during a Lamborghini’s resale. Each Lamborghini vehicle …

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