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Lamborghini Now Uses Salesforce Blockchain to Certify Heritage Cars

Italian luxury sports car brand Lamborghini is using Salesforce Blockchain to authenticate heritage Lamborghini cars. Salesforce, a major global customer relationship management firm, announced on Nov. 19 that Lamborghini can now trace, certify and authenticate heritage cars faster and more securely using its blockchain platform. Launched in May 2019, Salesforce’s Hyperledger-based blockchain platform will now be implemented to create a trusted network between multiple participants for certification checks during a Lamborghini’s resale. Each Lamborghini vehicle …

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Sacramento Kings Pro Basketball Team Launches Crypto Collectibles

The Sacramento Kings NBA basketball team has partnered with CryptoKaiju to launch crypto-collectibles. In a press release on Oct. 16, the Sacramento Kings announced a new collaboration with the creator of Ethereum-based Kaiju toys, CryptoKaiju. The companies will give away 100 limited-edition Kaiju collectible toys throughout the 2019–2020 basketball season. Each collectible is backed by a non-fungible token, meaning that no two are the same. 15 of these toys will come with a unique experience …

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FC Bayern Munich Announces Digital Token to Boost Fan Engagement

Germany’s FC Bayern Munich has become the latest football club to announce blockchain-based merchandise for fans. As reported Oct. 11, the club will partner with Stryking Entertainment to produce digital collectibles of its players. Play FC Bayern Munich past vs. present The collectibles will take the form of digital player cards with the likenesses of FC Bayern Munich players, past and present. Stryking is also creating a fantasy-league style challenge for the cards, offering a …

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